As the Marketing Director, I worked with the domestic staff to codify our goals with this add. We wanted to communicated to a group our most recent study had segmented as "Optimizers." This group leads a heavy scheduled life and needs reliable, repeatable, and nutritious meals that are fuel first and food second. Many chefs and retailers lead those types of lives. We added other data from that break-through study that could persuade foodservice to menu Alaska.
