My role on this team was Marketing Director for the Verlasso brand. Our team had a few key goals with this design. We wanted to stay inside the current style guide while updating the new packaging look and feel to better grab attention from the target market. That target is an up-market shopper who is accustom to choosing artisan options in all of their food categories. Our key messaging and the
This packaging is featuring new recipes what my team had just developed that were inspired by international cuisines. This one having a Japanese roots with the black garlic. Just peeking out from behind the Nutritional Facts is one of a new set of photos that hit the delicious and indulgent points that our new integrated strategy called for.
