In 2017, after concepting a new booth design for the Alaska Seafood Marketing Institute the year before, We edited the display layout to emphasize the sample case and included some of the more obscure species that we harvest in Alaska. We used this opportunity to launch a grassroots campaign to for Ugly Crab to promote full utilization of the valuable resource.
My role on the team was as Marketing Director and our in-house team were four. We worked with a graphic designer to create the new booth design and with another graphic artist to create the "Get Ugly" collaterals.
