The Alaska Seafood Marketing Team, responding to a real shift in eating culture toward functional foods wanted to bring Alaska and seafood to life and motion giving a face to the benefits of eating our products. We chose Crystal Worl, a native Alaskan with an amazing yoga practice, design, and aerial skills as the person to show rather than tell. Photographer Philip Loseb delivered the passionate, beautiful images he is well known for to our project. The team hiked up into the mountains and down to the beaches around Juneau so customers could see not only what the food can do, but where it comes from.
I was the on-set art director on this shoot and the marketing director back at the office with final approval.
