Through this entire process photographer Ruben Cabrera and Guillermo Hernandez, graphic artist we saw many iterations of this packaging. Lots of stakeholders on two continents. My team and those two professionals stuck with me right along the way.
My role on this project was Marketing Director.
This beautiful box is a testament that quality work is never wasted. We originally used this fish scale background for the backs of our proposed business cards. We were so happy to have it in a time crunch to use for display boxes at Costco.
