Working with our creative partners at Fexy Media we used our chef-driven recipes to the next level with these "hands & pans" recipe videos. We used these on-trend and superfood stars to integrate Verlasso salmon on our social, Fexy's O&O channels (Simply Recipes, Amazon Fire, Roku, and more) as well as geo-fenced social ads to support our retail partners. Retailers used these videos freely in stores and on their websites as part of their popular recipe sections as well. One goal we had with these videos, there were eight total, was to bring back texture, color and give a hint of the home culinary traditions that inspired the meals.
My role was as Marketing Director, along with our Marketing Manger and the Director of Sales we produced them with Fexy Media in Seattle.
